A woman gives birth to a demon in the new horror film 'Devil's Due' out Jan. 17. That's not a new cinematic concept. But to amp up excitement for the release, the movie's marketing team sent a prank demon baby out into the streets of NYC in an unattended coach and it wreaked some serious havoc.

And you thought New Yorkers were a tough bunch?!

The baby terrifies the people it encounters and is our worst nightmare. Things escalate as the tyke runs amok. Watch and laugh!

Zach Gilford from 'Friday Night Lights' stars in the film. So, with all this information in hand, who plans to take in some big, baby-generated scares at the multiplex this weekend?