While Taylor Swift is jetting around Europe for the latest leg of her Speak Now World Tour, she’s keeping her fans in the loop with pictures and online updates. Taylor’s social media presence is exploding with more than 5.5-milliion Twitter followers and 18-million Facebook friends. What’s behind these record numbers? Branding specialist Pinky Gonzales told NPR it’s because Taylor makes it personal.  The expert explained Taylor is “having a conversation with her friends. And that is the magic.”

According to Twitaholic.com, Taylor’s Twitter account ranks at number nine on the list of celebs with the most followers. Lady Gaga comes in at number one with 1.7-million more followers than President Barack Obama.

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