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Father’s Letter to Victoria’s Secret Goes Viral [POLL]


I say it time and time again, the world is so different than when I was young. To some of you who are reading this post, this may sound like an “old-fashioned” or “uncool” statement, but it has validity.

Our children are exposed to so much more than we were as kids, in some ways it’s good ways and in other ways it’s not.

Progress and technology is awesome, but so is being a child. Whatever happened to kids just being kids? They are forced to grow up WAY too fast in today’s society.

At the risk of sounding “uncool,” my generation played outside instead of spending hours  in a dark room playing video games, or on a computer. Videos and computers have their place, but I believe that playing outdoors and playing with friends is vital for kids to grow to their full potential. Associating with others helps kids to better communicate with others, to express themselves and work out conflicts in a positive way.

Because of what the world “puts out there,” our kids are being parented by the world, and in some cases, not their parents. As some of you know, oh so well, it is hard to parent in the world today. Our children are seeing things on TV, movies and video games, that they should not, be exposed to. In other words, our children are desensitized. That scares me.

This is my personal opinion and I don’t pretend to have the answers, I just see more and more kids who are depressed, unhappy, angry and even violent.

I found this letter a father wrote to Victoria’s Secret and thought I would get your thoughts. It’s a letter he wrote to the lingerie company about a new “Bright Young Things” line is releasing for young girls. Victoria’s Secret insists the “Bright Young Things” slogan was a slogan used for spring break and not a new collection targeted at younger girls.

This letter taken from Rev. Evan Dolive’s website.

Dear Victoria’s Secret,

I am a father of a three year old girl. She loves princesses, Dora the Explorer, Doc McStuffins and drawing pictures for people. Her favorite foods are peanut butter and jelly, cheese and pistachios.

Even though she is only three, as a parent I have had those thoughts of my daughter growing up and not being the little girl she is now. It is true what they say about kids, they grow up fast. No matter how hard I try I know that she will not be the little ball of energy she is now; one day she will be a rebellious teenager that will more than likely think her dad is a total goof ball and would want to distance herself from my embarrassing presence.

I know that this is far down the line and I try to spend as much time as I can with her making memories of this special time.

But as I read an article today posted on The Black Sphere, it really got me thinking that maybe the culture that we currently find ourselves in is not helping the cause.

Recently I read an article that Victoria’s Secret is launching a line of underwear and bras aimed at middle school aged children. The line will be called “Bright Young Things” and will feature ” lace black cheeksters with the word “Wild” emblazoned on them, green and white polka-dot hipsters screen printed with “Feeling Lucky?” and a lace trim thong with the words, “Call me” on the front.”

As a dad, this makes me sick.

I believe that this sends the wrong message to not only my daughter but to all young girls.

I don’t want my daughter to ever think that her self-worth and acceptance by others is based on the choice of her undergarments. I don’t want my daughter to ever think that to be popular or even attractive she has to have emblazon words on her bottom.

I want my daughter (and every girl) to be faced with tough decisions in her formative years of adolescence. Decisions like should I be a doctor or a lawyer? Should I take calculus as a junior or a senior? Do I want to go to Texas A&M or University of Texas or some Ivy League School? Should I raise awareness for slave trafficking or lack of water in developing nations? There are many, many more questions that all young women should be asking themselves… not will a boy (or girl) like me if I wear a “call me” thong?

I want my daughter to know that she is perfect the way she is; I want my daughter to know that no matter what underwear she is wearing it does not define her.

I believe that this new line “Bright Young Things” thwarts the efforts of empowering young women in this country. “Bright Young Things” gives off the message that women are sex objects. This new line promotes it at a dangerously young age.

I implore you to reconsider your decision to start this line. By doing so you will put young girl’s self-esteem, self-worth and pride above profits.


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