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How Red Thumbnails Could Save Lives [VIDEO]

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Distracted driving is a nationwide problem. Too many of us are checking status updates, responding to text messages and tweeting while driving. 

According to the NHTSA, over 5,000 people were killed and over 440,000 injured in motor vehicle accidents connected to distracted driving.

Inspired by his daughter’s technique of tying a piece of yarn around her finger to remember something for school, Steve Babcock decided to paint his thumbnail red so every time he picked up his phone while driving, all he would see was a big red thumb reminding him to put the phone away.

As silly as it sounds, it totally worked. And now he hopes that it will work for everyone else.

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