Justin Timberlake is always up to something. His latest endeavor, opening up the legendary Maxwell's music venue in Hoboken, New Jersey as a site for a new Target commercial.

Maxwell's shut it's doors at the end of July after 35 year of presenting indie rock artists, but
they reopened for Justin's shoot. Thousands of fan arrived to see the filming in response to Justin's Tweet:

 


Justin is teaming with Target the deluxe release of his upcoming sequel to the 20/20
Experience -- 2 fo 2.

Justin was not the first to use Maxwell's for a shoot. Bruce Springsteen borrowed the venue to film the video for "Glory Days" as well.