Always on the lookout for ways to make a buck, Kim Kardashian will take bags and bags of money for promoting weight loss supplements and then launch a line of clothing for plus-sized women.

Because there’s no reason to stay on one side of the fence when there’s gold on both sides.

Let’s all join in a chorus of “must be the money," since the QuickTrim spokeswoman who's always losing too much weight in too little time and bitching about how much weight she still has to lose is now a huge -- sorry, puns are fun -- proponent of the plus-sized figure.

Don’t get us wrong -- we’ve always been fans of curves and even bigger fans of designers who know how to dress them, but Kim has always seemed to be her own worst enemy.

Until now. Since she finally found a way to make money from other women with copious junk in the trunk, the reality princess suddenly feels a fluffy figure is what’s right with the world, not what’s wrong.

Kimmy told The Sun, “I am really glad to be able to promote a healthy, natural body shape, eating well and exercising and appreciating the shape that you naturally have.”

Just like she does. When she’s not trying to lose weight using potentially dangerous “weight loss systems,” of course.

Can't wait to see what she gets behind next. (BEHIND! Sorry. Puns again.)