Kirstie Alley Takes On Abercrombie & Fitch [VIDEO + POLL]
Kirstie Alley has joined the list of people who are outraged at Ambercrombie & Fitch because they are exclusionary when it comes to the size of clothes they offer in their stores. The retailer has come under scrutiny because the store is filled with clothing that is for the smallest of customers and in a recent investigation by ABC News revealed Abercrombie’s flagship store in New York City and other outlets, stock extra small and ’00’ sizes for women but did not stock anything in an extra large or double XL for women.
The backlash is growing against A&F as protestors have begun gathering in front of stores protesting the fact that women larger than a size 10 can’t shop there. In an interview with Entertainment Tonight, Kirstie Alley says she would “never buy anything from Abercrombie”.
A former Abercrombie customer told ABC News that, “It’s body discrimination, and it’s bullying and it encourages bullying.” A point that is backed up by a psychologist. According to a survey, the store doesn’t even sell women’s merchandise to the majority of American women because the average size worn by a woman is a size 14 and that 67% of consumers are plus-size shoppers. If the retailer continues with that business model, they could cause themselves to go out of business by not catering to the masses. Of course, it is Abercrombie & Fitch’s business model.
A movement has already come out of this controversy, a YouTube user has started the “Fitch The Homeless campaign“. Basically they are asking everyone to give up their A&F clothing so that it can be given to the homeless.