Louis Vuitton brown is an iconic shade, much like Hermes orange, in high-fashion circles. That’s why Lady Gaga called her new shade of chocolatey hair “Louis Vuitton Brown.”

Gaga debuted the warm, earthy shade (which is probably a wig) during episode No. 7 of her Monstervision, titled ‘The Adventures of Mary Jane Holland.’ We’re not quite sure who that is. Perhaps Gaga’s alter ego with brown hair? Nevertheless, Gaga plays with her now ever-present pup Fozzi and hangs out with makeup artist Tara Savelo amid plates of delicious macaroons and bowls of soup. She smooches. She engages in a pillow fight. She has copious amounts of general fun in this clip!

Gaga posted a cryptic Facebook update about her latest hair hue – she was just rocking orange strands last week. They’re all likely wigs, BTW! She claims that she is in a phase where she is preferring brown, which isn’t a surprise, since it’s her natural hue.

“Im gonna leave one streak of bad by my left ear. Lady when its down, and Gaga when its up. could we belong together? Definitely feeling less blond lately and little more progressive brunette. I am LOUIS VUITTON BROWN. B—- THATS LV.”

Lady down, Gaga up, progressive brunette? Got it, Gaga.

Okay, PopCrushers. What do you guys think of Gaga with Louis Vuitton brown locks?