Lady Gaga Debuts Fame Fragrance Trailer, Pens Heartfelt Letter to Fans
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Lady Gaga shared the trailer for her Fame fragrance, which is futuristic and reminds us of the ‘Born This Way’ video. She has also penned a heartfelt open letter to her little monsters via her Little Monsters social networking site — which has become not only a hub and a portal for news and information about the singer or a place for fans to share photos, create fan art and talk about all things Gaga. It’s also where she speaks to her fans. It’s her line of communication with them.
First, the letter. Gaga’s note to her fans shows her vulnerability. She references betrayals by friends and mentors, then celebrates the love she has for her current team and her little monsters. It’s not about money; it’s about art for her.
Below is her letter, unedited.
A letter to my sweet fans..
Today is a really happy day for me. The past year was a challenge, and I’m so happy to have my spirit back. I felt in chains at times. Whether is be the record label disagreeing with me on single choices, or directors who could only create an idea of “gaga” or what i’ve “done before” and not able to move forward, and there was also of course the incessant dragging of the most important single of my career in dead-beaten-horse-mud. Then there were all the personal moments. Betrayed by lifelong friends, mentors I’ve had for years suddenly taking advantage of me, and a massive struggles with my body image.
I’ve grown and left most of these things behind, the monsters of fame are very real. But I wanted to thank you for baring with me a little bit. Today’s film is what happens when there is love and respect amongst creatives, teams, management. This project was run solely by the HAUS OF GAGA, ATOM FACTORY, AND STEVEN KLEIN’S fantastic team. I am feeling blessed to have removed those from my life driven by money and luxury, its all about the art of it. I feel free today.
Thank you for always being there for me monsters.
I love you.
And while you are at it, watch the perfume trailer. It’s driven by apocalyptic drum beats, reminding us of a big-budget action film trailer. Images from all the print ads (Gaga in latex, Gaga scaled by mini men) are used in the trailer, so the video comes full circle and incorporates all elements. The clip is heavy on black, since the fragrance is the first-ever black scent. It’s black in the bottle, but sprays on clear.