Should Stores Call Sales in Thanksgiving Day ‘Black Friday Sales?’ [POLL]
With Thanksgiving and Christmas less than four weeks apart this year, we, as consumers, have been bombarded by Christmas sale ads earlier than normal. Over the past decade or so more and more retailers are using the term “Black Friday” to push their holiday sales.When the whole Black Friday thing began, retailers were opening up a few hours before their normal time on the Friday after Thanksgiving — instead of 10 a.m. they would open at 8 a.m. And back in the day, opening at 6 a.m. was really early for the busiest shopping day on the calendar.
About 10 years ago retailers became more aggressive to the holiday shopper by enticing them with special quantity deals, deep discounts and doors opening at 4 a.m. and 3 a.m. Then as little as about five years ago they began opening their doors at midnight with many of the stores erupting into mass chaos as the featured sale items were pretty much unbelievable, and with only a few advertised items available on hand with those deep discounts.
This year, however, several retailers will be opening Thanksgiving night as early as 6 p.m. with special deals. My prediction is that next year quite a few retailers will just hang on to their normal business hours and be open on Thanksgiving!
With all that said,