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	<title>Mix 93.1 &#187; fig newtons</title>
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		<title>Kraft Reimagines Fig Newtons Without the Fig</title>
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		<pubDate>Fri, 04 May 2012 18:50:37 +0000</pubDate>
		<dc:creator>Don Deane</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[fig newtons]]></category>

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		<description><![CDATA[Try for a moment to imagine Fig Newtons without the fig. Seems like a day without sunshine, doesn&#8217;t it? And yet, maker Kraft Foods is trying to reinvigorate the brand by removing the &#8220;baggage&#8221; associated with the humble fruit altogether. Last year, Kraft dropped references to the fruit from the brand and renamed the cookies [...]]]></description>
			<content:encoded><![CDATA[<p>Try for a moment to imagine Fig Newtons without the fig. Seems like a day without sunshine, doesn&#8217;t it?</p>
<p>And yet, maker Kraft Foods is trying to reinvigorate the brand <a href="http://www.nytimes.com/2012/05/01/business/media/the-newtons-cookie-goes-beyond-the-fig.html?_r=2&amp;ref=todayspaper" >by removing the &#8220;baggage&#8221; associated with the humble fruit altogether</a>.</p>
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