The draw right now is not toward big cities like Dallas, Austin, and Houston, where salaries are eaten up by sky-high rents and a lofty cost-of-living.
Instead, rural Texas towns have a whole new appeal because we've got cheaper places to live and a much simpler time of it overall. So here come the millennials!
If you run a restaurant, you might want to be especially nice to your younger customers — new research shows Millennials dine out more than any other age group.