![The Priceline Negotiator Killed Off [VIDEO]](http://townsquare.media/site/185/files/2012/01/priceline_negotiator.png?w=980&q=75)
The Priceline Negotiator Killed Off [VIDEO]
It's a role that William Shatner has been playing for the past 5 years, but has been a spokesperson for Priceline.com for 14 years and now it appears as if he's killed off in the latest commercial for the online travel booking site.