Taio Cruz and Coca-Cola Ask “AMERICAN IDOL®” Fans To Create New Hit Song
Wednesday Night’s “American Idol®” was filled with “Perfect Harmony” and a guest appearance from Taio Cruz. The Coca-Cola Perfect Harmony collaboration invites AMERICAN IDOL fans to help write a new song for Coca-Cola that will be performed during the show’s season finale on May 25th at 7 pm on FOX.
Fans can visit www.AmericanIdol.com where they can listen to the opening segment of a song penned by multi-platinum singer-songwriter TAIO CRUZ. Then the fans take it from there. Taio (pronounced Tie O) will start the song and write the beginning of each verse, but it’s up to fans to help finish each verse in time for him to perform the single on the final show. People can also get the latest updates on the program by following the hashtag #perfectharmony on Twitter.
Coca-Cola has created a very exciting and innovative program that, for the first time, gives fans the opportunity to work with a top artist to create a new song that will be performed live in front of millions of people.”
Each week, from March 30th through May 13th, people around the country, ages 18 and up, will have the opportunity to submit lyrics for consideration for inclusion in the final composition. Following each of the four submission phases, Coca-Cola will select the top three lyrics and then fans, ages 13 and up, will be able to vote for their favorite. The lyrics with the most votes will then be incorporated into the song.
Perfect Harmony is part of a new Cola-Cola music program that offers teens the inside track to the latest in music through opportunities to express themselves and collaborate with popular artists. The Coca-Cola music program kicked off last week when, live from London, Maroon 5 headlined the Coca-Cola 24hr Session. Fans were able to engage in the creative process of songwriting by interacting with the band as they wrote, produced and performed an original song in just 24 hours. Streamed live at www.mycoke.com, the 24hr Session used the real-time speed, global impact and social power of the internet to create a groundbreaking experience for the band and fans.