Contact Us



Fariway has been serving the East Texas area since 1997. Owner Barney Rubin and future partner Chris Beaty began the Fairway legacy in Henderson, Texas with the formation of Fairway Ford-Mercury Inc. Their founding principles of serving customers and putting the customer’s needs above their own still hold true today. They later welcomed a seasoned car veteran and business man named Dennis Smith who joined the ownership and oversees the daily operations at the Ford dealership in Henderson. Fairway has expanded their Henderson location to include a larger service department, a Ford Quick Lane facility, and a Buy Here-Pay Here facility called Fairway Auto Credit.

In 2005, Fairway built a brand new concept store in Tyler, Texas called Fairway Auto Center which is managed by Chris Beaty. Fairway Auto Center is a complete automotive service and pre-owned sales facility that strives to meet any automotive needs that our customers may have. From a simple state inspection to the purchase of a high-line luxury car, Fairway’s goal is to exceed our customer’s expectations by providing a great value and exceptional service.

At Fairway Auto Group, we truly have something for everyone and our commitment to you is to treat you the same way we would want to be treated. Fairway is not just our name, it’s the way we do business!

Our Mission Statement:
To impact others in a positive way as we build lifelong relationships by meeting the automotive needs of our customers.


Watch the video below to learn more…

Subscribe to Mix 93.1 on


(877) 498-5805

View Larger Map

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for Mix VIP quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive Mix VIP contests, events, coupons, presales, and much more delivered to you for FREE.