Bizarre Promotion of the Day — Get Four Wendy’s Frostys When You Donate Money to Diabetes Foundation
Irony, thy name is Wendy’s.
The fast food chain’s current fund-raising drive for the Juvenile Diabetes Research Foundation is admirable, but since obesity is a leading cause of adult-onset diabetes, is rewarding donors with multiple Frostys really such a smart idea?
Here’s how it works: you donate a buck to the JDRF, and Wendy’s rewards you with four (yes, four) Frostys. They’re a size small, but at 300 calories each, consuming four of them might push you into a size large.
Oddly enough, though, it’s not the first time the JDRF has partnered with a fast food chain to raise money. Just last year, the group teamed up with Kentucky Fried Chicken. In that promotion, ordering a half-gallon of sugary soda resulted in KFC adding $1 to the JDRF coffers.
Juvenile diabetes itself isn’t linked to obesity, but since excess weight is a direct cause of Type 2 diabetes, these types of promotions are raising more than a few eyebrows.
Maybe it’s just us, but we’re thinking giving away four trips to the Wendy’s salad bar would’ve been a much better idea.