In this foreign language video, competitors from different nations compete for the nose rinsing world championship, seeing who can funnel the most water in one nostril and then out the other over a set period of time.

A shockingly large crowd has gathered to watch this unusual sport, and when the Russian competitor takes the crown, he celebrates like a man who has spent a lifetime honing his craft.

Yeah, we’re probably going to eventually learn that this was an ad for some sort of Russian cold remedy, but for now it seems like it could be legit. Check it out: