split

Weekend Box Office Report: ‘Rings’ Can’t Bring Down ‘Split’
Weekend Box Office Report: ‘Rings’ Can’t Bring Down ‘Split’
When M. Night Shyamalan’s Split exceeded expectations and became the first big hit of 2017, box office prognosticators wondered if this was the result of a killer marketing campaign or if audiences actually liked the movie. The second weekend made it definitive: Split’s small drop-off indicated positive buzz and strong word-of-mouth, both of which allowed the film to remain on top of the charts for the third weekend in a row, narrowly edging out all newcomers, specifically Rings.
Weekend Box Office Report: ‘Split’ Defeats All New Arrivals, Including ‘Resident Evil’
Weekend Box Office Report: ‘Split’ Defeats All New Arrivals, Including ‘Resident Evil’
Last week, Split had a huge opening and everyone noted that M. Night Shyamalan was unquestionably back. But now, in week two, it feels a little more official. The second weekend saw the film holding onto its spot at the top of the box office charts, but it also did so while dropping a percentage most movies would kill for. In other words, people like Split and are telling their friends to go see it.
Weekend Box Office Report: ‘Split’ Is M. Night Shyamalan’s Biggest Opener in Years
Weekend Box Office Report: ‘Split’ Is M. Night Shyamalan’s Biggest Opener in Years
Is it safe to say that M. Night Shyamalan is back? He got his foot in the door a few years ago when The Visit opened to $25 million and went on to make $65 million against a budget of only $5 million, but with the release of Split, he’s officially sitting on the couch, eating your chips and drinking your beer. However, the same could not be said for xXx: Return of Xander Cage, which opened to more lackluster numbers.