Austin, Texas SXSW headed to London, England

Last year, SXSW expanded its global footprint, taking the iconic annual event from Austin, Texas, to Sydney, Australia. South By Southwest is heading across the pond for the first European edition.

SXSW.com announces SXSW London, a new must-attend event that continues the SX tradition of celebrating the convergence of creativity, culture, and technology, in June 2025.

"We couldn't be more excited to bring the SXSW experience to London," said Jann Baskett, Co-President and Chief Brand Officer of SXSW. "Following the success of SXSW Sydney, this is an incredible new opportunity to highlight the elements that make SXSW unique in one of the most vibrant cities in Europe. We look forward to forming deeper connections with our overseas community and bringing the conversations that start in Austin to London."

SXSW London will bring its distinct personality, a vibrant mix of creativity and culture, driven by London's internationally-renowned cultural life and creativity, its status as a global meeting place, and its proximity to other major creative and tech centers in Europe.

Over a week in June 2025, SXSW London will take over dozens of spaces in Shoreditch, a neighborhood in the heart of east London renowned as a vibrant center for creativity, technological innovation, diversity, energetic youth culture, global cuisine, and nightlife. SXSW London will introduce boundary-pushing visual arts, design, and fashion programming alongside inspiring keynotes, music showcases, tech, gaming, and screen. Plus, interactive exhibitions and immersive experiences throughout its east London campus.

SXSW has grown into a significant event in Austin that draws in thousands of participants worldwide.