Jessica Simpson's brand is massive. Her music and acting careers are secondary, as her fashion range, which includes clothes, shoes and bags, is how the mom of two really earns her keep.

J. Simps debuted the new Jessica Simpson Collection at an event in Dallas in her native Texas on Nov. 23, with a little help from her singing sister Ashlee and her family, which includes her newborn son Ace Knute. Simpson gave birth to Ace in late June. She welcomed daughter Maxwell in May 2012.

The Sisters Simpson were showing off threads from the new line. We love Ashlee's long, layered look and Jessica's short, fitted frock, which nips at the waist. Both looks are CUTE!

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Jess gave birth to Ace in the summer, but has already reclaimed her curvy figure!

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Check out Ash and her new BF, the handsome Evan Ross, son of the diva known as Diana. What a well-dressed pair.

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Blonde ambition! The Simpson sisters have tons of golden hair.

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Jess, her sis and her kids. Maxwell Drew and her lil bro Ace are stylish already. Check out Max's goldilocks, leopard leggings and leather jacket. Stylin'.

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Simpson and her family, including fiance Eric Johnson. What a beautiful, well-dressed fam. Check out Ace's eyes! He looks scared, but supa dupa cute.

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