Contact Us

Just Holding a Victoria’s Secret Bag Makes Women Feel Sexy

Mario Tama, Getty Images

According to a new study from the University of Minnesota, women feel sexier by merely putting a shopping bag from Victoria’s Secret in their hand.

The researchers gave one group of women a Victoria’s Secret bag and another group  just a plain pink bag. After both groups walked around the mall for an hour with their bag they were given a survey in which they rated themselves on various personality traits.

In turns out that the women who had been told to carry the Victoria’s Secret bag rated themselves more feminine, more glamorous, and better-looking than the women in the other group.

Previous studies have also suggested that the personalities of brands can rub off on shoppers.

Best of Mix 93.1

Recommended For You

Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://mix931fm.com using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Register on Mix 93.1 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a member? Sign up here

Register on Mix 93.1 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Sign up to have exclusive Mix VIP contests, events, coupons, presales, and much more delivered to you for FREE.