Apparently even for notorious capitalist icons Kim Kardashian and Kanye West, the love of a daughter is absolutely priceless.

That's right: The couple refuse to sell photos of their baby, North West.

TMZ reports that Kardashian and West could easily have commanded about $3 million for the first photos of their sure-to-be-beautiful baby girl, but they declined. Yes, you read that correctly -- K.K. actually turned down a paycheck!

Sources revealed that West and Kardashian considered selling the photos and donating the proceeds to charity, but changed their minds.

The pair will debut their daughter one of two ways: either through a huge, fancy magazine spread like Vanity Fair ... or they'll pull a Beyonce and Jay-Z and show the little lady off on social media.

Here's to hoping they manage to get by without an extra $3 million. You know, that combined net worth of about $140 million may not last forever.