Contact Us

When Will McDonald’s Bring Back the Beloved McRib?

McRib
David Paul Morris, Getty Images

The rabid, post-Apocalyptic McRib frenzy that typically infects the American population each fall season around Halloween, is going to be pushed back this year.

When can you expect to enjoy it?

McDonald’s is apparently in no ho, ho hurry because it will return the popular treat to menus around Christmas.

That’s because McDonald’s has decided to keep the nation waiting for the McRib until mid-December in hopes of pushing sales for the month up to or above those experienced in December of 2011, when the company saw a nearly 10 percent increase due to the most pleasant winters in years.

That’s an ambitious number to try to beat, especially considering the winter months are typically indicative of the slow season.

However, McDonald’s is intent on pushing the pork-cult-classic off into the hearts and mouths of more of the same McFanatics that helped to boost the McRib into legendary status in 2010, wanting to establish a more loyal, widespread following for the rib shaped pork product.

Still, industry experts are suspicious of McDonald’s shift in marketing, because they say it is very rare for major changes like this to occur this close to the fourth, and most important, quarter on the business calendar.

Some analysts say this swift change of plan is reason to believe that McDonald’s has its back against the wall in trying to find ways to achieve acceptable fourth quarter earnings.

McDonald’s appears to be reaching for record breaking numbers, as the restaurant chain also has two new products scheduled to be released this fall: the Cheddar Bacon Onion Angus burger and a Cheddar Bacon Onion chicken sandwich, which are rumored to be part of the companies newly revised “limited time offer” philosophy that it intends to beef up in coming years.

The McRib is expected to be phased out in January in order to make room for another new limited-time offer release in February: Fish McBites.

[Age Age]

More from Mix931fm.com

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://mix931fm.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Mix 93.1 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Sign up for an account to comment, share your thoughts, and earn points to get great prizes.

Register on Mix 93.1 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!