I don't know who the new marketing guy or gal is at Kmart these days, but they are a genius. Whoever it is has turned Kmart from a forgotten retail monstrosity into the coolest store on the planet, thanks to incredible commercials like these.
Have you ever noticed that when a TV show goes into a commercial the volume on your set goes up?
YouTube
Super Bowl ads tend to have more longevity than traditional commercials thanks to their large budgets, creative freedom and overall goal to keep you glued to the TV between quarters. Some, however, aren't remembered for the joy they brought but rather for the public outcry they produced.
Super
February 7, 2011 