The “F” Word On A Church Sign

Okay, who has seen the sign on 69?  Come on, you know the sign I'm talking about --  the sign in front of the church that says "Overcoming the F$&! word".  Did we really think it was THAT F word?  No, but it got us talking here in East Texas.  F as in FEAR!  I'll bet the church was packed on Sunday.  What is your take on this sign?  Did it do the trick or did it offend you?  Let me know by leaving your comment after the jump.