Tara Holley

Tara Holley's first on-air experience was at age 3 on a jingle in Temple, Texas. Radio has been a part of her life ever since. She received a BA in Theatre and Communication in 2004 from McMurry University. Her professional journey includes theatre, Neilsen media research, advertising and marketing, creative writing and scripting, and more. However, radio has always been her first professional love. Tara writes about all things East Texas -- including fantastic food, Texas legends and lore, and lifestyle topics. She loves conversation, comedy, coffee, animals, philosophy, and the arts. Her basic life philosophy can be summed up in the words of the great Bill and Ted: “Be Excellent to Each Other.” Tara received the Mayor's ROSE (Recognition of Service and Excellence) Award in 2021 and the President's Club Award for Townsquare Media Tyler in 2021 for Contributor of the Year. She served on the Heart of Tyler Board of Directors from 2017-2022, was a 2-year Chair for the Downtown Tyler Film Festival, and served on the Tyler Civic Theatre Board for several years, as well. She is currently on the Tyler Music Friendly Advisory Board.'

THOUSANDS of These Sea Creatures are Washing Up on Texas Beaches

How exactly can these sea creatures be considered elusive when thousands of them are on the Gulf of Mexico coastline?

Texas Residents Discuss Why So Many Local Businesses are Closing

We're not against national chain stores. Of course, these businesses also employ local people, and many of them provide products and services that are enjoyed. At the same time, having a strong presence of locally owned businesses is crucial for a thriving, prosperous community.

They Say These 5 In-Demand Jobs Pay Over $100K–NO Bachelors’ Degree Required

More Texans are seeking employment with better pay, and these 5 in-demand jobs that pay $100K per year or more could be fantastic options to consider.

New Holiday Travel Protections in Effect for Airline Travelers in Texas

The holiday season brings more travel for many people in East Texas--whether leaving Longview or Tyler, Texas to go elsewhere or vice versa. And while that travel means more good times (hopefully) with loved ones, it can also be a little complicated.

Now, You Can Send a Text to Your Pets in Texas–Here’s How

Stay connected with your pets using a brand-new unique AI service that sends personalized messages from pets to owners.

Here’s the DFW Airport Bar That Has Been Named the #1 in the U.S.

BetUS took a look at various factors when putting together its ranking of the best airport bars in the U.S.

New $1.5 Billion Sports and Entertainment Complex Will TRANSFORM This Texas City

Exciting times ahead for this Texas City with the groundbreaking of the Staybolt Street District, a multi-million dollar venture set to redefine sports and entertainment in the region.

This Common Spice Will Keep Cockroaches Out of Your Texas Home, Say Experts

Did you know you can help keep cockroaches out of your Longview or Tyler, Texas home with a common spice you probably have in your cabinet right now, according to some experts?

WARNING: 10 Things That Make Texas People Really Angry

Discover 10 actions that can quickly trigger Texans in Longview and Tyler, Texas. Respect the local customs to avoid invoking a Texan's 'righteous anger.'

LOOK: Why Was the Texas-Oklahoma Boundary Redrawn Last Month?

In addition, the new measure means the North Texas Municipal Water District will pay the Oklahoma State Treasurer $10 million. The agreement was approved by the Texas General Land Office Commissioner on October 22 and it was accepted by the Oklahoma Contingency Review Board on October 30.

6 Items that Could Be More Expensive for Texans Under Trump’s Trade Plan

Now that the election is over, many of us in East Texas are ready to focus on other things and have a sincere hope that prices, which have already dropped some, will continue to drop and make life easier for the general population.

He Says New Tyler, TX Pizza Place Has THE Best Crust and Sauce in Town

From the food to the customer service, Dale had glowing reviews for the new place. Considering they were doing a 'dress rehearsal' before the grand opening, the fact that the customer service was already a standout says a great deal about what we have to look forward to when we visit.