Skydance Sports, NFL Films and the Jerry Jones family announced development on a defining docu-series about the Dallas Cowboys and the journey of Jerry Jones.

Depending on who you ask, Jerry Jones is a polarizing figure in sports. You either love him or hate him but EVERYONE respects him for his passion and business savvy having built the Dallas Cowboys into one of the most valuable franchises in sports despite their "on-field" success recently.

The club's owner, president and general manager now wants to tell his story.

The yet-to-be-titled series will reach deep into NFL Films' vast archive of never-before-seen content.

Detroit Lions v Dallas Cowboys
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According to a press release from the NFL, the series will trace Jones' remarkable rise from the son of an Arkansas community store owner to being one of the most innovative and influential leaders in sports.

The series will spotlight the wildly compelling stars and partners who teamed with Jones along the way, including Troy Aikman, Michael Irvin, Emmitt Smith, Deion Sanders, Head Coaches Jimmy Johnson and Barry Switzer, Rupert Murdoch, and Phil Knight.

The story of Jones and the Cowboys is uniquely American.

We all know the story well, Jones risked everything to purchase the club in 1989, with the team coming off a 13-loss season and losing in excess of $1 million a month. Less than a decade later, the Cowboys won three NFL titles and captivated fans around the world with their signature mix of bravado, talent and leadership.

No release date has been announced but we'll keep you posted!

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