H-E-B. Just about everyone in East Texas wants a modern shopping experience other than what's available in Carthage or Lufkin. That's why recent news of a new store coming to Forney or the new two story H-E-B in New Braunfels makes East Texans very jealous of those who get to shop there on a daily basis. This news isn't going to help matters, either. H-E-B has just opened H-E-B Brand Shop inside their store in Kerrville, Texas that has hats, shirts, mugs and many other branded items to show off your H-E-B fandom.

Get our free mobile app

H-E-B Versus Brookshire's

H-E-B is a great place to pick up groceries. It doesn't matter if its a national brand or one of the many, and delicious, H-E-B brands of food. In East Texas, Brookshire's is king for groceries. While I personal enjoy shopping at Brookshire's, as do many East Texans, some competition is always good for business. That's why East Texans want H-E-B to come to the area.

Road Trip to Shop

I can certainly see a few East Texans who would make the road trip to Kerrville to check out this newest addition to the H-E-B store there, H-E-B Brand Shop. This shop located inside the store is full of H-E-B branded t-shirts, tumblers, mugs, koozies, gift cards, baby clothes and a whole lot more. Currently, this shop only exists at the Kerrville store but is expected to be added to the other stores across Texas in 2023.

At H-E-B, we’re always looking for ways to offer our loyal customers exclusive, quality products, and with H-E-B Brand Shop we’re excited to give our superfans opportunities to celebrate and showoff their passion for all things H-E-B. - Sabina Israelian-Garcia,
H-E-B Group Vice President of General Merchandise, Drug Store and Beauty

Unfortunately, these products are not available to be shipped. You have to physically go to the store to pick up what you want. That makes the want for an East Texas H-E-B even greater. Check out some scenes from the opening of the H-E-B Brand Shop in Kerrville below and let that jealousy grow.

The New, and Very Cool, H-E-B Brand Shop is Now Open in Kerrville

H-E-B just keeps getting cooler and cooler making East Texans even more jealous we don't have one.

29 Gifts for the Blue Bell Fan in Your Life

Buy This $40,000 Home in Kilgore But It Will Need a Lot of Work

The home market is still wonky across East Texas so if you find a cheap home, you'll probably need to put some work into it.

More From Mix 93.1