Okay, so the picture of a roll of toilet paper is clearly a joke since no one I know has a ton of toilet paper... or if they do, they just aren't saying!
There's nothing like needing a thing of toilet paper and then you get to the store and find the shelves looking like they've been taken over by The Nothing or The Walking Dead.
Stocking up sounds positive, forward thinking and wise. Hoarding sounds selfish, negative and bad. I guess it depends on what side of the fence you stand on when describing what happens when you make sure to have extra toilet paper on hand just in case...