(Mount Pleasant, Texas) Getting sporting and outdoor gear in Mount Pleasant is going to become a lot easier once Academy Sports + Outdoors opens. The rumor you've been hearing for years looks like it'll become reality.

Perfect for East Texas Outdoor Adventures

Need fishing tackle or a new rod for the trip to Lake Bob Sandlin, Lake Monticello, or Lake Cypress Springs? Make a quick stop and get what you need to reel in the big one. Get everything you need for your camping, hiking, and mountain biking weekend at Cooper Lake State Park. Going on a hunting trip? No worries, you'll find what you need and more, including pool floaties and sneakers!

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More Than Just Outdoor Gear

It's not all about the outdoors. Now that spring ball season is beginning, you can get all your kids' sporting equipment in one place without having to make a trip to Longview or Tyler. If you need some workout wear or equipment for yourself, don't worry, you'll find it at Academy.

Plans for the new Academy Sports + Outdoors location in Mt. Pleasant were revealed on the Coming Soon Texas Facebook page. According to the post, permits for construction have been filed for the $5.9 million project. The 55,000+ square foot building, located on Ferguson Road, will cost approximately $5.9 million to complete.

READ MORE --> New Stores And Restaurants Announced They're Opening In Tyler

Construction and Opening Timeline

Construction is expected to begin mid-April with a completion and opening date in early October. This is part of a multi-store expansion by the brand. In October 2025, Academy Sports + Outdoors opened a location in Palestine, joining stores in Tyler, Longview, Lufkin, and Texarkana. While the rumors circulated for years in Mt. Pleasant, they also seem to be swirling in Marshall, Texas, too.

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